Smellexotic chances

We are Yex!

Let's make exotics natural! Our aim is to make consumers enjoy uncommon vegetables and fruit from all over the world to the maximum. Melons, pineapples and bananas are common in any household. We think it's normal that these items are in our fruit bowl. But what about sweet potatoes, pitahayas and pomelos?

That is why we founded Yex. With a team in which knowledge, entrepreneurship and service are paramount. Our goals to bring exotics, tropicals and citrus fruits to the homes of consumers all over Europe and to have them enjoy these products in a way that does justice to all of them.

Yex Team

Our organisztion

Organisatie Yex

Our message

Message Yex


Learning Cycle YEx

How do we do this?

  • By acting as a trend-setting and reliable chain partner. We strive for long-lasting relationships with our partners.
  • We select our products on the basis of food safety, quality and availability.
  • By dividing the margins in our chain equally, we aim to realise a healthy growth in order to safeguard our partners' continuity.

Why do we do this? 

  • Because we love sharing our passion.
  • Because we'd love for everyone to get acquainted with unknown and surprising flavours.
  • Just because it tastes good.

Yex aims for sustainability

Duurzaam Yex

Yex is working on challenges to produce and offer products in a sustainable way. For example, this involves saving and reusing water, or producing with the use of solar energy, warmth and electricity. Also, we are increasingly using biological crop protection products in our crops. The natural environment is protected with these applications, we are handling the natural resources that are present more sustainably and all participants in the chain - from producer to consumer - profit from this approach in the short or the long term.

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What does it mean to be a customer at Yex?



Does the average consumer actually know our products exist? How do you keep these products and what types of food can you make with them? Our service is aimed at dealing with these challenges. Our goal is your customer buying our products from you with a feeling of trust.

Our own brands contribute to an ultimate feeling. For example, go to

In this process, Yex aims for an efficient supply chain. That is how we can guarantee you the right product, at the right time and in the right amounts.

In addition, we provide:
• Desired packing and labelling
• Point-of-Sale materials



The wholesale channel is the way through which our products find their way to the produce speciality stores. We strive to have a network of sellers within Europe, in order to make our products available in retail shops as well. Of course, we are also taking into account the packing and presentation, as is required within this channel. 

In addition, we provide:
• Daily prices for our products
• Quickness in delivery, as most of the stock is available on short notice


Food Service

Our products are very much suitable for restaurants, caterers, hotels and other out-of-home channels. As a result, we enjoy working with parties that are specialised in this market segment.

We strive for a service level and development of our selection that connect directly to the demands and requirements of your market. It is in this framework that we see a lot of opportunities and possibilities for the products in our portfolio.

In addition, we provide:
• Packing units that fit within your segment
• Exact ripeness


A lot of our products go under our brand Discovered. The packaging on Discovered products provides not only details about their source and flavour – and the standard table of nutritional values – but also explains how the product should be stored and prepared.


Go to the website of Discovered for more information, recipes and tips!